I'm not sure who else in the league markets their players to the Inside the NBA audience the way the Wolves do. Last year, when they were trying to gin up some votes for Corey Brewer as Most Improved Player, they put him in a coffee shop, for an extended metaphorical piece on Brewer's intangibles.
It should not take any marketing to get Kevin (KLOVE) Love into the All Star Game, but the Timberwolves aren't going to get accused for not trying if he somehow doesn't make it. They whipped up an ad for KLOVE's "new fragrance", that directs people to a page that shows off just how gobsmackingly good Love has been this year, and full of quotes from folks around the NBA who are appropriately gobsmacked. Apparently, Love may not get an All-Star berth. Not sending a guy that good would be incredibly stupid. But again, the Wolves are making sure that no one can say, "Oh, if only he weren't playing for the Timberwolves--we might have voted for him if he were putting up those numbers in a major market." The Timberwolves are doing their damned best to make sure everyone knows what Love is doing, and if they have to resort to oddball viral videos to do so, so be it.